What is a logo?
A logo is a design, graphical representation, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Now many companies not only have a corporate logo, but they have a logo to represent each of their products or product lines.
The company or product logo typically appears on all printed media or websites that are associated with the company or product. The logo appears in all marketing material and media.
What Makes a Good Logo
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Friday, January 11, 2008
What Makes a Good Logo?
Keep Children Safe Online
There was once a time when you only had to worry about children when they were outside or not at home. Those times have changed. Strangers can now enter your home, without a key or coming through a door. How you may ask? These strangers enter your home using a keyboard. These strangers can befriend your children online.
Keep Children Safe Online
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
How Unique is Your Business?
All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similarities.
Small businesses often struggle with the same issues, and while its important to establish your own policies, do not be afraid to talk to and learn from other small business owners.
How Unique is Your Business?
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
RSS Benefits
RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details.
Complete Article - RSS Benefits
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RSS Metrics
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click throughs are generated as a result of an RSS feed.
There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimetary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.
RSS Metrics
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
2005 In Review
2005 in Review - Plans for 2006?
2005 literally took the world by storm, the tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005. While mother nature cast a shadow on 2005, it was technology that delivered the impact that resulted in a huge outpouring of donations. The world was touched by the human element seen real-time in pictures and videos. Today's technology was able to deliver the graphical grittiness that portrayed the nightmares occurring half a world away.
2005 in Review, What is In Store for 2006?
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
Podcasting Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.
Podcasting Sermons
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The Copyright Debate
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly.
The Copyright Debate
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Why Pay for Advertising That Does Not Yield Sales, Increase Your Conversions
Why pay for advertising that does not yield sales?
Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.
Why pay for advertising that does not yield sales?
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
Understanding Google AdSense
Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral.
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
A Quiz: Test Your Podcasting Smarts
How much do you know about podcasting? Take the podcast quiz and test your knowledge.
Question: Are there any size limitations to podcasts?
Answer: There are no maximums or minimums when it comes to podcast size. Obviously, the larger files might intimidate listeners with a slow connection. Podcasts can be successful at any size, generally wise podcasters balance the file size and the quality of their show.
A Quiz: Test Your Podcasting Smarts
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
Content Syndication
By creating a niche resource, webmasters are viewed as industry experts and their websites are more likely to receive incoming directory links. A number of publishers provide free content, the only stipulation being that the webmaster serving the content must include the author resource box. Webmasters utilizing free content can easily create portals teeming with themed content.
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
Social Bookmarking Quiz
Take this Social Bookmarking Quiz and determine how much you know about the collective voice!
Social Bookmarking Quiz
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[Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication. - Posted by FreeAutoBlogger]
