As a marketer you offer a product or service that can solve, or at least help solve someone's problem. And your marketing efforts are purposefully designed to attract those who can benefit from your solution. But in this case, let's ratchet up the consequences, because the move from level one into two is a matter of consequences...
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Monday, January 21, 2008
Soft Sell Marketing - a Spiritual, Even Sacred Process - Part 2
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